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English Language Arts

Analyzing Persuasive Techniques in Online Fundraising Appeals

Rhetorical strategies and media literacy in digital donation requests
50 pts
50 questions • ~35 min
Aayush Nayak
6-B
Grade 6
YBIS
Home
Read each question carefully and answer to the best of your ability. Show all working for word problems.
1.
Multiple Choice The primary purpose of a concise online appeal that offers a small perk for supporters is to:
1 pt
A. Persuade readers to contribute to a project
B. Provide detailed technical instructions
C. Forecast next week’s weather
D. Teach historical dates
Answer: A. Persuade readers to contribute to a project
2.
Multiple Choice The promise "Backers get an exclusive update" is best described as a:
1 pt
A. Counterclaim
B. Incentive
C. Digression
D. Paradox
Answer: B. Incentive
3.
Multiple Choice Mentioning "I have personally used this approach to manage stress" primarily appeals to:
1 pt
A. Logos
B. Ethos
C. Kairos
D. Irony
Answer: B. Ethos
4.
Multiple Choice To strengthen credibility, which addition is most effective?
1 pt
A. A link to an independent review
B. More exclamation points
C. Removing any timeline
D. Replacing nouns with emojis
Answer: A. A link to an independent review
5.
Multiple Choice Which audience is a micro-donation request most likely targeting?
1 pt
A. People already interested in the project’s theme
B. Toddlers
C. Those without internet access
D. Automated bots
Answer: A. People already interested in the project’s theme
6.
Multiple Choice The tone of "I’m grateful for any help and will post weekly updates" is:
1 pt
A. Appreciative and transparent
B. Hostile
C. Sarcastic
D. Apathetic
Answer: A. Appreciative and transparent
7.
Multiple Choice Which is the clearest call to action?
1 pt
A. Tap to support the project today
B. Maybe check this out sometime
C. Don’t bother
D. Whatever happens
Answer: A. Tap to support the project today
8.
Multiple Choice Which element most directly builds ethos in a fundraising message?
1 pt
A. Listing relevant credentials
B. Repeating the ask
C. Adding a countdown timer
D. Using a punny headline
Answer: A. Listing relevant credentials
9.
Multiple Choice Which is a potential red flag in an online appeal?
1 pt
A. Unverifiable claims with no specifics
B. A transparent budget
C. A clear privacy policy
D. Named references
Answer: A. Unverifiable claims with no specifics
10.
Multiple Choice The most effective structure for a short fundraising message is:
1 pt
A. Hook + purpose + specific ask + easy next step
B. A five-page literary analysis
C. A chain of unrelated anecdotes
D. A dense block of jargon
Answer: A. Hook + purpose + specific ask + easy next step
11.
Fill in the Blank A clear request such as "Donate now" is called a _____.
1 pt
Answer: call to action
12.
Fill in the Blank The specific group a message is written for is the _____.
1 pt
Answer: audience
13.
Fill in the Blank Evidence from a satisfied user is a _____.
1 pt
Answer: testimonial
14.
Fill in the Blank Offering a small gift to supporters uses the principle of _____.
1 pt
Answer: reciprocity
15.
Fill in the Blank Stating exactly how funds will be used increases _____.
1 pt
Answer: transparency
16.
Fill in the Blank A short, attention-grabbing opening sentence acts as the _____.
1 pt
Answer: hook
17.
Fill in the Blank Mentioning credentials or experience builds _____.
1 pt
Answer: credibility
18.
Fill in the Blank Setting a deadline like "by Friday" creates a sense of _____.
1 pt
Answer: urgency
19.
Fill in the Blank A web link placed within text is called a _____.
1 pt
Answer: hyperlink
20.
Fill in the Blank Collecting emails for updates requires explicit _____.
1 pt
Answer: consent
21.
Fill in the Blank A platform where many small donations fund a project is called _____.
1 pt
Answer: crowdfunding
22.
Fill in the Blank The metric tracking how many readers take the desired action is the _____.
1 pt
Answer: conversion rate
23.
Fill in the Blank A description that focuses on advantages to the reader highlights the _____.
1 pt
Answer: benefit
24.
Fill in the Blank A factual statement that can be checked is a _____.
1 pt
Answer: claim
25.
Fill in the Blank The line at the top of an email that influences opens is the _____.
1 pt
Answer: subject line
26.
Fill in the Blank A page that explains how personal data is handled is the _____.
1 pt
Answer: privacy policy
27.
Fill in the Blank Referencing numbers, charts, or studies appeals to _____.
1 pt
Answer: logos
28.
Fill in the Blank Language designed to stir feelings appeals to _____.
1 pt
Answer: pathos
29.
Fill in the Blank An ethical statement revealing potential personal benefit is a _____.
1 pt
Answer: disclosure
30.
Fill in the Blank When a message compares a price to a trivial expense to make it seem small, it uses _____.
1 pt
Answer: anchoring
31.
True / False A clear call to action should tell the reader exactly what to do next.
1 pt
True
False
Answer: True
32.
True / False Promising outcomes you cannot measure is a good way to build trust.
1 pt
True
False
Answer: False
33.
True / False Social proof can include the number of backers already supporting a project.
1 pt
True
False
Answer: True
34.
True / False Using all caps and multiple exclamation points typically increases credibility.
1 pt
True
False
Answer: False
35.
True / False An appeal can use both emotional and logical reasoning at the same time.
1 pt
True
False
Answer: True
36.
True / False Transparency about platform fees is irrelevant to donors.
1 pt
True
False
Answer: False
37.
True / False Short paragraphs and white space improve readability on mobile devices.
1 pt
True
False
Answer: True
38.
True / False It is acceptable to subscribe people to updates without telling them if the cause is worthy.
1 pt
True
False
Answer: False
39.
True / False A clear timeline helps set expectations for deliverables.
1 pt
True
False
Answer: True
40.
True / False Including a way to opt out of emails is part of ethical communication.
1 pt
True
False
Answer: True
41.
Fill in the Blank The persuasive triangle includes ethos, pathos, and _____.
1 pt
Answer: logos
42.
Fill in the Blank The statement "Supporters will receive monthly progress notes" specifies a deliverable and a _____.
1 pt
Answer: frequency
43.
Fill in the Blank A short phrase on a button such as "Give $5" is microcopy known as the _____.
1 pt
Answer: button label
44.
Fill in the Blank Lowering barriers by suggesting a very small amount uses a _____.
1 pt
Answer: micro-donation strategy
45.
Fill in the Blank Testing two versions of a headline to see which performs better is called _____.
1 pt
Answer: A/B testing
46.
Fill in the Blank A statement that acknowledges limitations or uncertainty is a _____.
1 pt
Answer: qualifier
47.
Fill in the Blank Listing how funds are allocated in percentages is part of the project _____.
1 pt
Answer: budget
48.
Fill in the Blank Asking readers to share the post leverages network effects that can create _____.
1 pt
Answer: virality
49.
Fill in the Blank Verifying that a link is legitimate before clicking is part of digital _____.
1 pt
Answer: literacy
50.
Fill in the Blank Using pressure with a countdown that has no real basis is an example of _____.
1 pt
Answer: false scarcity
50
Total Questions
50
Total Points
~35
Minutes