Student Name
Class / Section
Grade / Year
Teacher
School
Instructions: Read each question carefully and answer to the best of your ability. Show all working for word problems.
1.
The primary purpose of a concise online appeal that offers a small perk for supporters is to:
(1 pt)
A. Persuade readers to contribute to a project
B. Provide detailed technical instructions
C. Forecast next week’s weather
D. Teach historical dates
2.
The promise "Backers get an exclusive update" is best described as a:
(1 pt)
3.
Mentioning "I have personally used this approach to manage stress" primarily appeals to:
(1 pt)
4.
To strengthen credibility, which addition is most effective?
(1 pt)
A. A link to an independent review
B. More exclamation points
D. Replacing nouns with emojis
5.
Which audience is a micro-donation request most likely targeting?
(1 pt)
A. People already interested in the project’s theme
C. Those without internet access
6.
The tone of "I’m grateful for any help and will post weekly updates" is:
(1 pt)
A. Appreciative and transparent
7.
Which is the clearest call to action?
(1 pt)
A. Tap to support the project today
B. Maybe check this out sometime
8.
Which element most directly builds ethos in a fundraising message?
(1 pt)
A. Listing relevant credentials
C. Adding a countdown timer
D. Using a punny headline
9.
Which is a potential red flag in an online appeal?
(1 pt)
A. Unverifiable claims with no specifics
C. A clear privacy policy
10.
The most effective structure for a short fundraising message is:
(1 pt)
A. Hook + purpose + specific ask + easy next step
B. A five-page literary analysis
C. A chain of unrelated anecdotes
D. A dense block of jargon
11.
A clear request such as "Donate now" is called a
.
(1 pt)
12.
The specific group a message is written for is the
.
(1 pt)
13.
Evidence from a satisfied user is a
.
(1 pt)
14.
Offering a small gift to supporters uses the principle of
.
(1 pt)
15.
Stating exactly how funds will be used increases
.
(1 pt)
16.
A short, attention-grabbing opening sentence acts as the
.
(1 pt)
17.
Mentioning credentials or experience builds
.
(1 pt)
18.
Setting a deadline like "by Friday" creates a sense of
.
(1 pt)
19.
A web link placed within text is called a
.
(1 pt)
20.
Collecting emails for updates requires explicit
.
(1 pt)
21.
A platform where many small donations fund a project is called
.
(1 pt)
22.
The metric tracking how many readers take the desired action is the
.
(1 pt)
23.
A description that focuses on advantages to the reader highlights the
.
(1 pt)
24.
A factual statement that can be checked is a
.
(1 pt)
25.
The line at the top of an email that influences opens is the
.
(1 pt)
26.
A page that explains how personal data is handled is the
.
(1 pt)
27.
Referencing numbers, charts, or studies appeals to
.
(1 pt)
28.
Language designed to stir feelings appeals to
.
(1 pt)
29.
An ethical statement revealing potential personal benefit is a
.
(1 pt)
30.
When a message compares a price to a trivial expense to make it seem small, it uses
.
(1 pt)
31.
A clear call to action should tell the reader exactly what to do next.
(1 pt)
32.
Promising outcomes you cannot measure is a good way to build trust.
(1 pt)
33.
Social proof can include the number of backers already supporting a project.
(1 pt)
34.
Using all caps and multiple exclamation points typically increases credibility.
(1 pt)
35.
An appeal can use both emotional and logical reasoning at the same time.
(1 pt)
36.
Transparency about platform fees is irrelevant to donors.
(1 pt)
37.
Short paragraphs and white space improve readability on mobile devices.
(1 pt)
38.
It is acceptable to subscribe people to updates without telling them if the cause is worthy.
(1 pt)
39.
A clear timeline helps set expectations for deliverables.
(1 pt)
40.
Including a way to opt out of emails is part of ethical communication.
(1 pt)
41.
The persuasive triangle includes ethos, pathos, and
.
(1 pt)
42.
The statement "Supporters will receive monthly progress notes" specifies a deliverable and a
.
(1 pt)
43.
A short phrase on a button such as "Give $5" is microcopy known as the
.
(1 pt)
44.
Lowering barriers by suggesting a very small amount uses a
.
(1 pt)
45.
Testing two versions of a headline to see which performs better is called
.
(1 pt)
46.
A statement that acknowledges limitations or uncertainty is a
.
(1 pt)
47.
Listing how funds are allocated in percentages is part of the project
.
(1 pt)
48.
Asking readers to share the post leverages network effects that can create
.
(1 pt)
49.
Verifying that a link is legitimate before clicking is part of digital
.
(1 pt)
50.
Using pressure with a countdown that has no real basis is an example of
.
(1 pt)