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Business/Marketing

Analyzing a Persuasive Outreach Email: Value, Audience, and CTA

Sales outreach email for promotional video services
Date: September 28, 2026  •  13 questions  •  Total: 80 points
StudentAayush Nayak
Class6-B
GradeGrade 6
SchoolYBIS
1. Multiple Choice (5 pts)
What is the primary purpose of the message?
✓ Answer
B. Offer short promotional video production services
2. Multiple Choice (5 pts)
Which set best describes what is included in the starting package mentioned?
✓ Answer
A. Script, voice-over, full production
3. Multiple Choice (5 pts)
Who is the most likely intended audience for this message?
✓ Answer
C. Businesses seeking marketing content for web and social platforms
4. Multiple Choice (5 pts)
Which option best captures the call to action in the message?
✓ Answer
C. Reply if you'd like to see some sample videos
5. Multiple Choice (5 pts)
How would you best describe the tone of the email?
✓ Answer
C. Friendly and concise

6. True / False (2 pts)
The message implies projects are kept efficient to control costs.
✓ Answer
True
7. True / False (2 pts)
The sender guarantees that the videos will go viral on social media.
✓ Answer
False

8. Fill in the Blank (3 pts)
The email suggests that short videos help a brand tell its _____.
✓ Answer
story
9. Fill in the Blank (3 pts)
The quoted starting price is one hundred and ninety-five _____.
✓ Answer
USD

10. Short Answer (10 pts)
In 2-3 sentences, explain how the email attempts to persuade a busy business owner to respond. Refer to structure, value proposition, and the call to action.
✓ Answer
Model answer: A complete answer should mention that the email leads with a clear value proposition (short promotional videos for web/social), establishes credibility by offering to share samples, and provides transparent starting pricing to reduce uncertainty. It closes with a low-friction, polite invitation to reply, making it easy for the reader to take the next step.

11. Word Problem (15 pts)
A client orders 4 short promotional videos at the stated starting price of $195 each. If the company offers a 10% discount on orders of 3 or more videos, what is the total cost? Show your working.
✎ Worked Solution
Step 1: Subtotal = 4 × $195 = $780
Step 2: Discount = 10% of $780 = $78
Step 3: Total = $780 − $78 = $702
Answer: $702
12. Word Problem (15 pts)
If the starting price is $195 USD and the exchange rate is $1 = £0.78, what is the price in GBP? Show your working.
✎ Worked Solution
Step 1: Convert using the rate: £ = $195 × 0.78
Step 2: £ = 195 × 0.78 = £152.10
Answer: £152.10

13. Multiple Choice (5 pts)
Which closing line would likely be most effective at prompting a reply while staying polite and concise?
✓ Answer
B. Would you like me to send two relevant samples this week?